Antler (Ante Li) – a favorite fashion icon

Posted by admin - July 27th, 2010

Luggage was founded in the United Kingdom An Teli twenties twentieth century, published nearly a hundred years since the Ante Li has been the British upper class in Europe, especially the community of choice for tourism and business bags. Ante Li from the time of birth is synonymous with fashion and pop. Hard luggage series, the colors, fashion modeling, even at the airport or station, you are also the one most attention. People who have it must be full of life the pursuit of high and have appreciation of fashion.

Goyard (Goya) – should be saved to the next generation

Posted by admin - July 27th, 2010

If you look closely, LV is used for most stars, if you want to distinguish what their brand, the answer is Goyard. The brand has more than 150 years, clients include the British royal family, the U.S. President and the Russian nobility. The most interesting is that even Chanel home, “Lafayette” Karl Lagerfeld is the beloved brand Goyard. The old man on his favorite things is cherished, each legend should go out the beloved with plastic wrap wrapped package, and then you will do anything they want to see the trends of the fashion industry who enabled this a “wrap” bag out.

POWERLAND: half a century of brand history

Posted by admin - July 21st, 2010

1295 Marco Polo brought back to the Italian customs of China, brought him to Italy, all the knowledge on the ancient Orient and valuables.

POWERLAND with 713 years of Western aristocratic life came to China, he brought a new breath of fashion in this ancient land, for Asian women brought new life sublime idea.

POWERLADN brand originated in the 20th century, distinguished Italian noble 50’s Female – Louis? Mary (Louis? Maria). She inherited the Italian Royal family of Queen’s leather workshop, leather goods produced exclusively for use of the European royal and aristocratic class.

In 1970 she took all the property of 2 / 3 bought in Sardinia next to a nameless island, and named it “POWERLAND”, symbolizes the strength of traditional ideas of women subversion island. She built a villa here, set up a leather workshop. As she grew older, her rebellious innocence, the greater their participation in the design of the hand bag full of banter in the game sense, but prepared with a strange charm.

Ms. Louis died in the later his nephew, inherited the island’s leather workshop in 1989 as the prototype of his original workshop. Established brand name to the island – POWERLAND, and in Milan opened its first boutique leather shop.

In 1997, POWERLAND leather with superior innovative design, impeccable work perfect, natural leather upper, Italy; to create a luxury without losing individuality, classic and fashion of the bags, so colorful, feminine elements be provocative, the new aristocracy by the global countless female of all ages.

In 2003, POWERLAND the U.S. and European markets after the firm began to focus on the Chinese market and Chinese market.

In 2009, the original design director GUCCI Toure House – Mr. Francisco joined POWERLAND POWERLAND leather designer and brand as General Counsel to the international advanced management concepts, service model, migrating to POWERLAND brand marketing; in the same year , to discuss cooperation with the French luxury goods association, marks the ranks of international top brand POWERLAND towards an important step.

Eagle Real Estate CEO Tong Yuan: States United States behind fashion’s “Hand of God” —- what he do now?

Posted by admin - July 21st, 2010

Now, Tong Yuan more busy than before. Working 16 hours a day, “work” but the office from the company to a variety of social sites for. For the energetic, bright and optimistic child Yuan, time rhythm more and more nervous. He should consider the Eagle real estate development strategy, to prepare for the next in a public speech, more than 10 cities to choose different characteristics of the land, wondering how to give their customers the high cost of housing products, but also to command good now One of main projects – Eagle International Fashion Trade Center as a whole.

About Eagle International Fashion Trade Center, the historic opening in May 2008 after the start may be defined, but the child deep and apparel and fashion together what do the story?

In fact, as early as May 2005, Gome Group 805 million yuan in Beijing in 2005, winning in the biggest public construction project bidding, auction and hung – the core business district of Fengtai 7.8 hectares of land for public construction land use right, in all this pieces of land speculation about the use of children they give you how deep the new creative heart of suspense when, someone will find some clues that this country should be with the U.S. project to create the clothing.

As we all know, textile and garment can be said that the pillar industries in Fengtai District, in particular the business district located in Fengtai District of dahongmen, is an important distribution center for textile and garment industry, where not only every day, played out to the sea in the gold rush, and between the professional market competition is very fierce. Therefore, on December 12 at the media meet to announce this project as the main body positioned to clothing, the fashion flow and real estate combined with the new business model, it will be known as the headquarters of China’s fashion apparel brand base, the whole Fengtai fashion landmark commercial real estate projects, some people are not particularly surprised, just curious how the country intends to do this the U.S.? Tong Yuan they do? “Our long-term holders of all the property rights of this project to sustain the rental Jing Ying Shouhuitouzi way,” Peng Run real estate market has been over the work of marketing Ce Hua Tong Yuan Yue, “which Ye Shi Gong Si Fang Dechan our investment ideas and models Zhongdabianhua. ”

Use of children as Yuan’s words, in the electrical chain started the country the United States, Fu Zhi, Kuo Zhang, Jing Zheng yes its keyword prices, Peng Yun Zhong Xin international fashion model Jie He advocated a BtoB authoritative business management, change channels on the urgent need of Chinese apparel enterprises Eryan can effectively shorten the clothing distribution channels, improve distribution efficiency, the successful realization of the production, circulation and consumption of all aspects of the fast flow, and further build brand image. “In fact we want to add a BtoB a BtoC. This is the case, it is actually what we call a trading center, its main trading brand clothing from China to do their own publishing, exhibition, research and development, exchange as well as their own own a transaction. “Tong Yuan explained that” at present China’s apparel industry, there is only a new business model, can provide advantages for the clothing brand and display platform to promote industry innovation and development .

In fact, many people are watching, the real estate sector Yuan Tong legendary figure, how the field of fashion apparel and writing his story.

Reporter’s notes:

Tong Yuan interview, when he gave reporters the first feeling is that easy-going, he told reporters that the first thing is that we do not interview today, is the chat. In the interview, or a chat process, he has been smiling, humor, revealed a capable and competent in the rigorous without losing. Even first-time strangers will not feel the distance can be relaxed, together with the child Yuan chatted, the light and welcomed. Tong Yuan bold cheerful character, in his own words is “walking the dead, putting the word justice.” So his friends over the world, from the richest billionaire to the office building cleaning workers, can become his closest friends.

Another image and his sense of clothing to reporters, but also different from the real estate industry professional manager that is written in the face and body utilitarian and secular, but very elegant fashion, people float the idea in the Italian Masters level of the artist’s painting, color coordination but rich with mood. See him, chat with him, and then think about the power of the country the United States, will make people think, he led the project there is no reason not successful.

To Toys “medical treatment”

Posted by admin - July 16th, 2010

Xiao Sun loved to tinker with things a young age, to repair the repair that. Honed over the years and in the related fields of study in college, and now he objects to be said from the handy repair. Outside of work, Xiao Sun often posted online, repair printers for the users, such a big computer guy. Later, more and more people to send toys to invite him to repair, an inspiration, have a repair shop toy ideas.

After investigation, Xiao Sun found that many families are more or less “idle” some “sick” of the high-end toys. Those who spend several hundred dollars or a thousand dollars bought toys especially delicate, often children do not accidentally drop it on refuses to write about. If someone can give toys to “treatment”, the parents are willing to spend some money back to their “new lease on life.”

Find out the status, Xiao Sun immediate hands-on, opened a toy repair shop. Not surprisingly, the store is small, not a bad business, with solid technology and good reputation spread, they gradually continue to be the child was sent to repair the damaged toys. Xiao Sun found that those “sick” is a line of toys or accessories over the issue, amendment and not at all troublesome. The key is that some high-end toys, accessories more difficult to find, most toys instructions are in English, it is difficult to find manufacturers to buy accessories. In order to know the toy brand, manufacturer, Xiao Sun filled often took instructions in English, some words look like brand name to find out, and then search the Internet, together with the repair, ultimately very satisfied customers.

Less than 1 year, Xiao Sun’s repair shop has made more than 2000 toys “back to life.” Customer repair a toy here, only 10% received the cost of the original price, cost very much, but turning waste into wealth, small thumb-sized clockwork monkey, large electric motor, refuse anyone. It can not repair, Xiao Sun on the valuation used to offset the cost of repairs of other toys. Bad toys each household reproduced here “style.” In this connection, toy repair shop increasingly thriving business, Xiao Sun from old toys to develop a popular new business.

Sock shop to win the day the 3000 quality

Posted by admin - July 16th, 2010

Along the Shanxi Road underground station on the 1st exit south, the reporter found a sock shop. Shop signs and much, “socks” word even looks a little faded, but this has been opened for more than 3 years shop, the sign appears to no longer important.

Through the glass window and open the glass door, passers-by can see the shop a neat wall hanging are various socks. 9:30 am and opened the door, look for the owner of journalists found that, although the newly opened store has 23 customers in the selection of socks, and a rush to the Yongjia Flower Market in the young lady was inadvertently attracted to the store explore what happens in less than 10 minutes, the lady on the selection of the two pairs of stockings. Journalists and staff exchange in less than 20 minutes, has come to more than 10 customers, there are young girls, but also middle-aged men and women customers.

Clerk told the reporter, shops have opened more than 3 years, more than a year ago, shop from the little store next door has now moved to about 30 square meters of shop, business has been good, “basically all the old customers, they bought one will know the quality of our socks. “clerk said. Layers of the wall hanging, four 500 kinds of socks, the left wall, nearly 300 species of women socks, including socks, wool socks, stockings, toe socks, in tube socks, pantyhose and socks, and other styles, right there are more than 100 kinds of walls and hundreds of kinds of socks men socks, basically there is no packaging. Clerk told the reporter, the shop’s socks to socks mostly exported to Japan, more than 10 kinds of counterfeit brand-name socks have plastic bags, “customers who buy those socks, and we will tell him it was fake, so customers we have great confidence. ”

I heard a very small shop owner operators worry that in Shanxi Road opened two stores on the total, regardless of seasons and holidays, shops will not engage in any promotions and bargains, but still a lot of customers. Staff the small shop is the quality to win by. However, for the shop channel and purchase essential daily turnover of foreign staff and the owner refused to reveal.

The reporters found a small shop stocking fabric, feel pretty good, socks, head, heels, tight stitching area, no excess thread. Moderate prices, the price of a pair of women socks and socks in three to five yuan, stockings are not more than 15 yuan, the best quality sports socks are less than 15 yuan. According to reporter observed traffic estimates, shops open from 9:30 am to 10 pm, closed about a day’s turnover should be not less than 3,000 yuan.

Shop Raiders—How to beat the competition to win customers?

Posted by admin - July 16th, 2010

One-stop shopping – socks store competitors are not actually store the other socks, but scattered in other apparel markets, together with the underwear and other supplies to those stores combined sales, they diverted part of the passenger. So stores have to do a professional socks socks shop, so that consumers can buy the same socks all of her store to buy socks, big in terms of that offer consumers “one-stop” shopping environment. Imagine a middle-aged women to patronize socks shop, she could only give to buy their own socks, but also to the daughter or son to buy, but also for the selection of what her husband, and even that good quality, she may be a friend, who just turned 1 two years old baby Shunbian Mai several pairs of socks shop if consumers can be provided for each class a wide range of choice, then she will be once or several times fully recruit these products.

Clearly the price fixed prices – the price is very important. Socks be a small thing, did not return high, sell high no one to buy, sell low, do not make money. And people also often used to bargaining, so difficult to control the retail price. If the asking price by the staff at random, then any counter-offer customers, then the boss is difficult to grasp the day’s turnover. Meanwhile, the bargain made staff more time and energy spent, sometimes ignoring other customers asking about the price and buy Italian. Therefore, the best approach is, in each type of socks next to the marked price, but the prices must be affordable, and not any opportunity to bargain to the customer (for example, can indicate the 10 / 3 pairs, or 15 yuan / two pairs of such promotions appear words, while this customer can not bargain shop). In this way, promising quality customer, not because they can not bargain not to buy, as long as the price compared to other parts of your consumers more willing to accept.

Shaodai Sell Trade underwear – Underwear and socks are a class of general, many socks would be passing into a number of stores in foreign trade of underwear, a few good men and women fabric underwear trade shops can increase revenue, but not purchase too many Otherwise, store look professional enough.

Demand —Why opening a store socks?

Posted by admin - July 16th, 2010

Socks is a necessity, in addition to warm socks in many young people, especially young girls, has become a kind of decoration in the eyes. In Shanghai the streets, always met socks decorated with beautiful girls in their summer denim skirt with a pair of sports shoes, a pair of colored or white socks, looked vigorous and youthful; fall, wear boots or casual shoes, Girls often with a boot pants, and then coupled with a pair of tube socks or socks, looked lively in nature, it is also added some feminine; winter, even the girls need to wear pantyhose and stockings with boots, is feminine.

For men, socks are not that complicated, wear thin cotton socks or stockings in summer, spring and autumn wear winter socks, but the game of football or basketball with the boys will need a few pairs of socks, sports series, even the height of summer, wearing shorts and sports shoes with a pair of white sports socks boys, in addition to absorbent, but also reflect a sense of movement.

After all, this thing is socks, regardless of season and age, men and women need the necessary materials, if we can find a good supply channel, opening up a quality-assured, a full range of socks store, after all the work while a number of office workers earn extra money while a good choice. While investment is not high, about 50 thousand yuan or less; the other hand, stores easily RBI, as long as the channels to find a good purchase, especially if they can find a number of export to Japan, Korea and other countries switch to domestic or foreign trade surplus socks orders guaranteed quality of goods supply channel, and open to the flow of large lots of people that worry about losing money on a shop.

To the franchisee a complete management

Posted by admin - July 16th, 2010

Apparel difficulties in joining the business, in fact, mostly from the brands themselves, “posing.” Many brand managers do not really establish the brand long-term point of view, only with the brand’s “sheep” wrap their own products, to “join the brand” as the rapid expansion of the magic, but “joining the brand” under the banner of is empty. These operators are the biggest demand is, “Do not sell other people’s stuff!” The question is who is responsible for the interests of franchisees? Only sell you can be profitable? What are your security measures and systems it profit? If an operator does not take into account the brand joined the interests, he had his own interests and the interests of those who opposed joining up, how can it ask the franchisee to maintain the brand’s image, interests and management?

“Discipline themselves before their own hard” is a truth we all know, strong brand, the management of scientific and practical, strong service support system, profit protection and risk avoidance system, product quality assurance systems, product development and update the system , logistics support systems, personnel selection and training mechanisms for Lin, these are brand must have. Practitioners from the domestic apparel retail real situation, Management Quality and low prevalence, lack of systematic management experience phenomena in this market, major circumstances, if without a fundamental problem to be solved by business management, Renhepinpai Du Jiang inaction. In fact, a large part of the franchisee and want to get into this line of prospective franchisees who already have careers at a higher level of strong desire, the problem is that few apparel brand operators to provide systems management services. Join operation is the core of science, perfect, meticulous, careful management of the system, with the core brand operators will have the ability to resist risks, the franchisee will have the confidence to join.

2009, Xinjiang and wet blue leather raw material imports declined

Posted by admin - July 14th, 2010

Xinjiang from animal hides imported five Central Asian countries (including raw hides and wet blue leather, billet skin) 3703200, the value of 29.599 million U.S. dollars, down 59.5% year on year respectively and 56%. This is in Xinjiang in 2002 imported animal hides from neighboring countries since the first negative growth.

It is understood that imports fell mainly due to the international financial crisis, while raw material price and transportation cost increases. By the international financial crisis, China’s leather products in exports, domestic animals, hides and wet blue leather raw material decrease in demand; In addition, raw skin of Xinjiang’s neighboring countries and transport costs continue to increase the purchase price, resulting in Xinjiang, seven fixed leather processing enterprises 4 cut-off for six months in a state of sharp decline in imports of raw hides.

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